Google is getting smarter
with every passing year. So are other search engines. Ranking higher only with Meta
tags and keyword density are obsolete now. Google's new technique to answer
queries directly on SERPs (Featured Snippet) and the number of voice search
queries have made website owners worry about what should be the next on-page optimization
The way to success is to familiarize
yourself with the upcoming on-page optimization trends and make an action plan
If you are looking for
some practical strategies that you can use on your website and earn some real
revenue in 2019, then this article will help you. Let us get going!
- Quality Content
In 1996, Bill Gates said, “ Content is the king .” In 2019, it remains
true. No matter how smart your on-page optimization is, Google will know if you
are posting nonsense stuff, which has no value to the users. How google gauge
the value of your content?
How frequently people search for your brand.
How repeatedly people visit your site or blog.
How long people stay on your blog.
Is the bounce rate high for your blog?
Do people return to SERP without dwelling on your blog? (dwell
Is your site bookmarked on Chrome?
The URL should be short and simple
Which one you are likely to
click on? The first one or the second one? Obviously, the first one. Because, it
is easy to understand, precise and clean.
The shorter the keyword,
the more “clickable” it is. So make URL short, precise, clean and simple.
Use one main keyword and the variations of the main keyword
Keywords- the most
important factor in SEO.
Three things you have to
remember when you are analyzing keywords for your blog.
What problem are you trying to solve through your blog?
What exactly people are looking for in your blog?
Which terms related to your problems are the weighing high on the
optimize your blog in 2019, you should use a family of keywords.
There should be-
One main keyword
Variations of the main keyword (synonyms)
There are many keyword
research tool available online likeAnalytics, AdWords,
Webmaster Tools, and Trends etc.
Page Title should contain the main keyword and be precise
The page title is the text you see on the tab of your browser. Moreover,
it has huge SEO value. It will not be overstating to say that page title is the
shortest summary of your page. Try to attach your main keyword at the beginning
of your title tag.
Add some special words in your Page Title to increase “click
Remember that, about half of your organic traffic comes from long
tail searches. In addition, many of these long-tail keywords are 68-word terms,
which will never appear in any keyword research tool. If they do not appear in
any keyword research tool, how are you going to optimise your site for them?
The answer is by adding some specific words, which are known as modifiers.
Some of the modifiers are-
H1 for headings
WordPress or services like that automatically add H1 to your blog
post. Headings are the first thing people notice when they first enter your
page. So, make your heading attractive and precise. Also, use your main keyword
and some variations in the heading.
H2 for subheadings
Your main keyword should be added in your subheadings. Then wrap
it with H2 tag for more traffic.
Say no to keyword stuffing
Keyword stuffing is not only part of black hat SEO but also
fruitless now in 2019. As I said earlier, Google is getting smarter day by day.
Keyword stuffing or spamdexing are now ruled out by Google's newest algorithm.
If your keywords are out of context or irrelevant or over-used, you can pay a
lot more price than you can imagine.
Your main keyword should be in the first 100 words
Put your main keyword in your first paragraph and within 100
words. This technique helps Google to understand what your content is about.
Put your main keyword in
the alter text of the image. This is also SEO Image Optimization. It gives
Google an idea about your content.